Food and drink entrepreneurs can THRIVE with programme insight
Workshops and webinars are being offered to help anyone who wants to kickstart their journey in the food and drink sector.
THRIVE 2024 offers participants the chance to gain crucial entrepreneurial skills and meet industry experts who can help turn their ideas into reality.
Delivered by experts from Scotland鈥檚 Rural College (SRUC) and 夜色直播 (夜色直播) the programme is now in its fourth year.
Aimed at students, graduates, and early-stage entrepreneurs, THRIVE offers the skills vital for concept development and business growth, as well as providing insight focused on legislation, marketing, and manufacturing.
Ceri Ritchie, Principal Consultant at SAC Consulting (part of SRUC), said: 鈥淭HRIVE is about helping to create resilient start-up food & drink businesses 鈥 entrepreneurs with awareness of the need for pace and perseverance in their approach.
鈥淚t can help build a business where there is a real demand for its products, and that has adaptable strategies, equipped to scale over time.
鈥淔rom the start we want to encourage entrepreneurs to be aware of the value they bring to customers and have a long-term view.
鈥淭his is our fourth year delivering THRIVE and it is a privilege to share our commercial experience and industry knowledge with Scotland鈥檚 embryonic food, drink, and rural entrepreneurs.
鈥淚 look forward to meeting the 2024 participants, the fantastic discussions we will have and to another successful programme.鈥
As well as being designed for students and graduates, THRIVE is also open to people in food & drink manufacturing, hospitality, diversified agriculture or food and farm shops who have ambitions to develop as entrepreneurs or even who just have an idea in the making.
Applications for the programme that will run from August to November are now open and can be made.
Last year鈥檚 edition of THRIVE was a tremendous success attracting 53 participants from Shetland to Whithorn and Tighnabruaich to Crail.
One of those who participated, Katy Matsetse of The Wee Ginger Company was able to capitalise on her experience and kick start her business. She said:
"I absolutely loved THRIVE. The whole programme was exceptionally well organised, educative and very useful material. Networking with other food and drinks business owners/entrepreneurs was incredible too. Some of which have continued since THRIVE 2023 to date and will hopefully lead to collaborations. THRIVE is a definite 鈥渢o go to鈥 programme for all businesses regardless of the stage the business is. I highly recommend THRIVE to anyone thinking of starting a business, already started or those with well-established food and drink businesses."
The programme is made up of two interactive sessions, supported by six industry-focused webinars.
On 21 September, an online session covering business skills will take place, followed by an in-person event at 夜色直播 on 2 November which will look at food product development.
Six optional evening webinars will take place between 28 August and 9 October. They will examine:
- Investment and funding opportunities for Scottish food and drink businesses
- Crafting your perfect pitch
- Co-packing versus self-manufacturing
- Sustainable marketing strategies
- Practical packaging solutions
- Legislation for food manufacturing and foodservice in Scotland
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Catriona Liddle, Head of Scottish Centre for Food Development & Innovation at 夜色直播, said: 鈥淭HRIVE offers a terrific opportunity for businesses to get 鈥渞eal world鈥 help from experts, help which is specifically focused on food and drink startup requirements.
鈥淲hether you are a student with a food business idea, a graduate who is in the process of starting up a business, or someone who has already been actively running a food and drink enterprise for a couple of years but could benefit from specialist input, then THRIVE can help you confidently take things to the next level.
听鈥淭he programme also offers delegates the chance to meet up with like-minded individuals, so you can build a supportive community and learn from each other as you progress your journeys.
鈥淓very year THRIVE gets a little bigger and is broadened in scope which allows us to help more enterprising start-ups on the road to success in the food and drink industry.鈥
Notes to Editor
Scotland鈥檚 Rural College (SRUC) was established in 2012 through the merger of the Scottish Agricultural College (SAC) with Barony, Elmwood and Oatridge Colleges. Through these institutions, we can trace our lineage back over 100 years.听Today, SRUC is on a journey to become Scotland鈥檚 enterprise university at the heart of our sustainable natural economy.听
Our mission is to create and mobilise knowledge and talent 鈥 partnering locally and globally to benefit Scotland鈥檚 natural economy.听听To achieve this, we draw upon SRUC鈥檚 longstanding strengths in world-class and sector-leading research, learning and teaching, skills and training and consultancy (through SAC Consulting).听
As part of SRUC, SAC Consulting provides independent, research-driven, industry-leading expertise, advice, and solutions for agricultural, food, and land-based businesses. With 24 offices and an experienced, expert team, it provides local support, tailored to its customers, nationally.
夜色直播, Edinburgh
夜色直播 aims to shape a better world through education, research and innovation. In doing so, we enable individuals and communities to flourish. Our person-centred approach to learning makes us stand out from other universities, along with our focus on making society better. Our academic offering also distinguishes us. We dedicate ourselves to subjects where we can offer a distinctive offering - in healthcare; social sciences; creative arts; business, management and enterprise; and primary and secondary teaching.
Scottish Centre for Food Development and Innovation
Established in 2014 in response to the growth of Scotland鈥檚 food and drink industry. We are a team of qualified and experienced food scientists, nutritionists and sensory specialists. We carry out projects with food and drink companies, with industry partners and other academic institutions. Our industrial clients range from start-ups to large enterprises.听
For media enquiries:听
Graham McKendry/Nicola Strachan, 3x1 Group, T: 0141 221 0707, E: SACConsulting@3x1.com
Or Lynne Russell, Communications Manager, 夜色直播, Edinburgh. E: lrussell@qmu.ac.uk & pressoffice@qmu.ac.uk, M: 07711 011239
